HTC has felt no better on the market – she again began to lose money. The reason, many experts have called a dubious updated flagship smartphone and high competition in the middle and lower price points. And now, the Taiwanese manufacturer has decided to increase their income by the existing owners of the smartphone of its production, adding to its original wrapper advertising.
According to Software-boom, HTC is planning to add display advertisements in BlinkFeed – part proprietary shell HTC Sense, which displays news feed users. Now, the company confirmed this information and noted that the pilot launch will take place in the United States, Britain, Germany, Taiwan and China, that is, the most interesting markets for HTC. If successful, the producer, for sure, is not limited to these markets.
HTC representatives promised not to show advertisements in the form of scattered banner bored or pop-ups, and to integrate it into a tape BlinkFeed with proper formatting. from an aesthetic point of view, this is the right step. In addition, the user will not miss her way past, as outdoor advertising will be as close to the base material. However, Taiwanese promise shutdown function display advertising, which certainly pleases. However, the method of additional earnings after the sale of the gadget is a bit unfair to the buyers. Or the manufacturer thinks so reduce the cost of his flagship to actively compete with other, more successful players in the market?
Progress with the launch of advertising will not solve the problem of HTC in the market, however, such a model can help to further monetize the manufacturer to hold with more successful rates until next year – Cher Wang had to bluff about the future line ahead of time because of the extremely dubious sales results HTC One M9. In the autumn the company will present “heroic” device (return HTC Hero?), And the following year the flagship get radically new look.
Recall, as head of HTC’s Peter Chou recently left (Peter Chou), and in his place was appointed Cher Wang, who has spearheaded the HTC and is the co-founder of the company. It emphasizes the need to expand the ecosystem of devices, as well as plans to fix the problems of the market in the near future. Another proof of the serious intentions of HTC is the reaction to the possibility of selling the company to another local giant ASUS.