Vice President of Lenovo Chen Xudong confirmed the company plans to integrate its mobile business to Motorola Mobility. Top manager also talked about some features of the new organizational structure.
Team Lenovo Mobile Business Group will be directly involved in the management of the combined division, but his head will be the former president of Motorola Rick Osterloh (Rick Osterloh). The restructuring will increase the efficiency of the supply chain, reduce costs and, most importantly, leverage the strengths of both companies.
Now the design, development and production of smart phones will be engaged experts from Motorola. Lenovo, in turn, has a successful sales experience in the international market. Contrary to rumors, both brands will continue to exist. Which of them will be given an advantage, depending on the region. In any case, the range of devices will be reduced. The manufacturer also does not intend to enter into a price war with competitors – a new strategy aimed at making a profit.
Significantly, Chen Xudong that he has already passed on the smartphone Motorola Moto X, and in his hand were recently spotted smart watch Moto 360 second generation.