There is a new infomercial fashion brand H & M, whose collection of lingerie ex-footballer is already that year. The highlight of this video is that the viewer is invited to decide for themselves, they undress star, or allow it to remain clothed.
February 2 held the most important sporting event in the lives of Americans – the final match for the championship of the National Football League United States, it is the Super Bowl 2014. As the main television event of the country, he gathers with screens hundreds of millions of viewers. No wonder that every company dreams that their brand advertising is shown during a match, even though the cost of such advertising may be up to four million dollars for thirty seconds.
H & M Bodywear also decided to fork out and took off his trailer, which has once again emerged the former star of British football David Beckham , who for several years with success collaborating with fashion brand, taking part in the development of new collections and in their advertising .
At this time, two options infomercial. In one of them Beckham portraying Superman, bursts onto the set completely naked (underwear slipped off the road). In a more chaste version it belongs, like all normal people, through the door, and pants are on it. Viewers are encouraged to vote for their favorite video option. Alternatively, won more votes, and will be shown on game day.
“It was very exciting to work on this advertising campaign with Nicolas Winding Refn – one of my favorite directors H & M, – says David. – Together we have created an exciting video to demonstrate the advantages of the new collection in all its glory. ” Itself lingerie collection will go on the shelves and online stores on January 30.