It seems that the hybrid Surface Pro tablets are much more in demand than expected at Microsoft. And in the fourth quarter, the company had to increase their monthly supply of up to 500 thousand gadgets, while before that the company expects to deliver only by 300 thousand tablets.
Gartner analysts estimate that the first half of 2015 Microsoft shipped just 1.5 million tablets. But increased demand for electronics in the holiday season will enable the American manufacturer to end the year with 4.5 million tablets range set by Surface.
The greatest benefit from the growth in the supply Surface Pro 4 will extract the company Pegatron Technology, engaged in the assembly of these tablets. Because of the high price of Microsoft Surface tablets families occupy only about 1% of the market Windows-based device chipsets Intel. At the same time due to the reduction in demand for traditional computers, many manufacturers seek to expand its portfolio of high-end gadgets.
One way or another, but the market is becoming tighter. Firms Xiaomi and Huawei are preparing to release their own laptops, hoping to get a share in the low and middle price segments of the market. And in the high-end segment is fierce competition between Microsoft, Apple and some other vendors. Therefore, market newcomers will have to try very hard to be able to gain a foothold there.