During the day singles in China, the technology giant Xiaomi earned US $ 196.3 million from sales of its products in 24 hours.
Xiaomi used the in China to make record sales of its products for the extravagant day ‘anti-Valentine’s Day’, held on November 11 in China.
Xiaomi, in partnership with Tmall, one of the sites biggest online sales in China, had obtained US $ 196.3 million in sales during the day. It also managed to be the brand Xiaomi smartphone with more units sold through e-commerce portals for the particular day of sales.
Singles Day is version of Black Friday in China. It started in the early 90s as a college tradition for unmarried knew her better half. As the tradition was released and increased the number of participants, companies and brands took the opportunity to sell their products and take a chunk advantage of the falling out of love.
In the 2015 edition, the e-commerce giant Alibaba generated US $ 9.300 billion in just 12 hours online sales.
exponentially since midnight that begins this commercial phenomenon. Xiaomi said that in less than 12 minutes started sales, had sold US $ 16 million in products; within the first half hour of sales, US $ 31 million were achieved and for the first hour and a half, had obtained US $ 63 million in sales.
Stratospheric sales during the day of singles are not due to mere publicity or custom. Xiaomi, for example, cut the price of almost all products bearing the name Mi; also he launched new accessories and revealed an image that is coming forward a new phone company.
Xiaomi is accustomed to records. The Asian giant has already sold 15,000 units once the Mi 3 in two seconds and the launch day PHABLET My Note, the device sold out in three minutes.
On this side of the pond, similar festivities will also be held. In the US, the day after Thanksgiving Day is celebrated on Black Friday; while in Mexico it is the Good End, which starts on 13 November.