South Korean technology giant Samsung desperately fighting for the most technologically advanced in the world market. The Japanese prefer a local brand and Apple, but Samsung steadily losing share in the local market, and therefore have to go to desperate measures. Flagship GALAXY S6 and S6 edge, which is pretty good greeted buyers in Russia and Europe, in Japan, will be sold without labels Samsung on the case.
The latest Samsung flagship brand instead of using the name of the service provider network, however, GALAXY still present on the device. Remarkably, tech S6 edge deprived of annoying labels on the front of the gadget: the GALAXY, and the name of the service provider network are listed only on the back cover. The strength of the Samsung name in the case of Japan, it seems, does not play into the hands of the manufacturer, but only harm.
The company does not comment on the reasons for this branding, but earlier Koreans smartphones sold in carrier networks in Japan, always bore the name of the manufacturer, as well as the operator, as well as word GALAXY. Maybe the manufacturer has decided not to regret phones and give light weight of an incredible number of inscriptions, however, before such stop-factor, the company was not.
The Japanese market is specific in that consumers are increasingly choosing domestic electronics, because foreign companies difficult to work in the local context. Nevertheless, iPhone in the country to get a certain popularity and a significant increase occurred in the output of flagship vehicles in 2014. The range of GALAXY, meanwhile, showed a tendency to decrease.
As of December, Samsung ranked only 6th place in the Japanese market among all manufacturers. The company did not leave the top five market for two years, but at the end of last year, its share fell from 17 percent to 4 percent, and now account for three of Apple’s 30 percent market share, Sony and Sharp.
Samsung in 2007 refused to supply their TVs in Japan – when the company was able to get only 0.1 percent of the market, in spite of the leadership in the world. Since the operators do not sell TVs at a ruse, as the latest flagship, the company could not go.
Will the trick to increase sales, of course, an interesting device is still unknown. Especially it is necessary to take into account that a massive advertising campaign affected the Japanese because of the advanced buyers will still know who is the manufacturer device even without nameplate company.