Google intention to deprive major source of income in Europe

Google, actively promoting its mobile operating system Android, has already faced severe problems in Europe – the company is suspected of fraudulent behavior towards competitors, the problem concerns not only “green robot”, but also of the search engine, for which Google faces the largest fine in history . And now spoke in the wheel of financial vehicle advertising the search giant going to insert operators.

As the Financial Times by an anonymous source, called the “European wireless operator,” industry representatives established telecom software in their data centers, which is designed to block ads on web pages and applications. This social network will not be affected.

Plan Ad Blocking applies to several players on the European market, and its implementation will be disastrous for some companies, the main source of income is advertising on the Internet. Interlocutor FT said that he and several of his colleagues plan to start locking display ads this year. Service on the Ad Blocking is optional. It is safe to assume that the operators will take the money for it.

In addition, there is an alternative plan for the implementation of this technology, codenamed “Bomb” – implementation of technology from the entire network. Millions of subscribers can at once stop to watch advertising. The interviewee does not hide that idea of “Bomb” directed against Google, to seriously reduce the income of the search giant.

The advertising business is growing increasingly in the online segment, and many operators and manufacturers are trying to grab a piece of the pie, the actual size of which is still unclear. However, not all such “caps” have a positive effect – in the case of Lenovo, such an attempt has led to a serious vulnerability in laptops.

However, the initiative of the operators has yet to be approved by the European Commission. The two main threats to the implementation of the global AdBlock is a violation of the rules of fair competition (which now accuse Google) and risks of transition from ad-blocking filter to the emergence of a global information on the web.