A unique sculpture made of aluminum can be seen by visitors of the London Design Museum. The unusual sculpture begins with the fact that it created on the initiative of the legendary car brand Jaguar Land Rover. This creative approach to the presentation of the new car is uncommon. Sculpture was the dedication Jaguar XE, which was presented in London on September 8.
Jaguar created the sculpture “word cloud”
The sculpture, which is a body of the vehicle consists of 95 words in seven languages: German, French, Italian, Spanish, Chinese, Russian and English. The creation of this sculpture required not only skill of designers and engineers, but also the use of the latest innovations of technology and science. Using computer simulations designers formed a real “word cloud”, and then the master, who participated in the creation of scenery opening ceremony Summer Olympics in 2012 in the British capital, completed the sculpture, giving it a final look.
Installation was once a place of honor at the festival in the London Design Museum, which is famous for the fact that support creative thinking contemporary artists.