Company Samsung, reported online sources, intends to actively promote the smartphones in the lower price range, which should help to strengthen the market position.
Estimated to Gartner, in the last quarter of 2014 Samsung has managed to sell about 73.0 million “smart” mobile devices, which corresponds to 19.9% of the market. The South Korean company has conceded the palm Apple, which shipped 74.8 million iPhone and thereby secured a share of 20.4%.
Recently, Samsung announced Galaxy S6 smartphones and Galaxy S6 Edge, which must compete with the iPhone 6. However, these models belong to the top segment, in which demand increases relatively slowly, including due to saturation. At the same time, the entry-level devices sector expect high sales and good growth rates. That’s why Samsung plans to give appropriate attention to the direction.
In particular, as noted, a budget model Galaxy J1, originally aimed at emerging markets like Malaysia, has recently gone on sale in the Netherlands and Germany. In other words, as a potential marketing regions cheap cell phones Samsung sees not only the developing countries but also the developed European countries.
One of the most attractive markets for entry-level smartphone is expected in the near future will be India. By the way, this is where Samsung plans to build a new plant for the production of “smart” mobile devices.
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